Brand Kit

Understand the Easterseals Midwest Brand Kit

The Easterseals Midwest brand, including but not limited to logos and graphics, are protected trademarks and may not be used without express permission, except as allowed under applicable law (e.g., fair use). 

The EPS and PNG files are best for print and digital use. For other applications, such as embroidery or apparel, please contact the Marketing team at Easterseals Midwest to select the best artwork for the application. 

EPS Files

• CMYK
• RGB

PNG

• CMYK
• RBG
• White

Logo applications

The Easterseals logo can be placed on colored backgrounds and over images but should not be contained in a rectangle or any other holding shape.

At times, it will be necessary to place the Easterseals logo on top of photographs or other artwork. When doing this, please use the following guidance to ensure a clean layout and maximum impact.

Use the full color logo on top of light colored backgrounds in order to retain contrast. If the background is busy, use a photo editing application to blur out the background. This will ensure legibility. Use the white logo on top of images with darker backgrounds. If the background is busy, it should be blurred out to ensure legibility and impact.

Clear space

To enhance the legibility and impact of the Easterseals logo, surround it with at least the prescribed amount of clear space, maintaining a reasonable distance from other trademarks, competing text, graphic devices or images on the page.

Always allow for the minimum clear space on all sides of the logo, which is equal to the height of the ascender on the “t” in Easterseals.

Minimum size

The Easterseals logo should be presented in a way that retains its visual impact.

For this reason, the smallest the logo should appear is (width) 2 inches.